“That Road Bike” - THE TRUTH

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George Fox Cycling Solutions was founded with a simple vision in mind, to bring expert cycling performance to everybody through an all-encompassing approach. 

Close-up of two men in a focused discussion, with one man in the foreground demonstrating a TT position.

George has been a keen time trialler and road racer since 2010, starting as a junior and progressing through the ranks of both aspects of the sport to the highest level. While George has won countless races himself, including his first National Championship in 2024, he considers his biggest achievements to be that of working with other athletes.

George believes in breaking barriers (his own and with his athletes) and in 2024 set a new British 10-mile road bike time trial record - 10 miles (16.09 km) in 18:33!

George’s personalised, problem-solving and analytical coaching style takes riders from local wins to national titles, ensuring his bike fits optimise individual performance.

GFCS consults with age group and pro triathletes, and works with cyclists who have competed at both World Tour and Olympic level as well as club riders. 

 
 

Since 2017 George has bike fitted hundreds athletes at all levels with the sole purpose of optimisation through improving comfort, power and aerodynamics.

The aero aspect of the bike fits are based on key elements of George’s professional experience – hundreds of hours of wind tunnel testing time with riders of all shapes and sizes, as well as his own testing. This forms the key basis for a ‘wind tunnel informed’ decision making process within the Aero Bike Fits.